It’s the designer collaboration that’s had us all in a fashion frenzy since it was announced. And with only a few weeks to go until the launch of Alexander Wang x H&M, the man himself held a press conference this Thursday to talk about the hotly anticipated collection.
WWD.com quoted the New Yorker as saying, “It was important for me to not reintroduce things from the past but have a new statement to offer.
“One of the ideas was performance wear and activewear. [H&M] hasn’t done this before in its designer collaborations. It’s a genre of clothing that’s not discriminatory by price point, so it doesn’t matter if you’re a luxury customer or a mass customer … Everyone has use for these pieces.”
Talking about footwear specifically, he added, “I started thinking about the components we wanted to have, and about the [fashion show] as well, because I love having options. I looked at a lot of different heel heights and insoles as well as lug boots. [With the Freya], there was this total use of neoprene and aqua zips. When we got into it, we decided to refresh it with an aqua sock with a welded zipper — it just felt obvious to do. I thought, ‘Well, that’s perfect.'”
Alexander Wang x H&M drops on November 6th 2014.