First look: H&M Loves Coachella

H&M Loves Coachella

H&M embraces the bohemian spirit of Coachella Festival

Coachella is famously one of the best music gatherings when it comes to festival style thanks to a mix of fashion-loving A-Listers, bloggers and party goers descending onto the Californian desert year after year.

Whether you’ll be raving it up in the valley this April or staying at home dreaming of sun-kissed Cali climes, H&M are bringing a collection of boho-inspired festival attire to you, wherever you are in the world.

HM_Loves_Coachella_3

The collection’s key pieces will see you through a summer of festivals

 

Having sponsored Coachella for six years, the retailer is rolling out a co-branded range of merchandise for both men and women this March.

WWD has been given an exclusive preview and shared some images from the look book, which features classic festival styles such as Aztec print tops, suede shorts, tasselled skirts, lace tops and floral kimonos.

HM_Loves_Coachella_range_1

Been there, done that, got the t-shirt…

 

Head of design and new development at H&M, Ann-Sofie Johansson, told the publication, “The H&M Loves Coachella Collection really brings to life the spirit of the festival, whether you’re there or somewhere else around the world.”

The range will be launch globally in stores and online on March 26 2015, with exclusive items set to be sold at a pop-up shop in the H&M tent during the festival.

Credit: Images courtesy of H&M via WWD.com

Comments are closed.