Lady Gaga is set to star in beauty brand Shiseido’s 2015 New Year’s campaign in Japan, not only lending her face to the ads but also her creative talent as a photographer.
The pop star has shot a series of selfies – 50 in total – which will appear across a selection of Japanese newspapers. The first 46 images will be published on January 1st, with the remaining four dropping the following week on January 5th.
According to WWD.com, Shiseido is not planning on using the adds outside of the country.
Credit: Image via Lady Gaga on Instagram.